As you know from your own coalition and community work, effectively communicating the work you do is vital for engaging the populations you serve, promoting health and well-being, and organizing stakeholders. How do you create content that is meaningful to your audiences and how do you make sure your coalition or organization has the capacity to do it effectively? We offer a wide variety of trainings and services to help improve your coalition or community group's communications efforts, and can tailor these trainings to meet your needs.
Advertising, Media Literacy, and Media Advocacy
This training will introduce the fundamentals of media literacy and media advocacy. Participants will:
- Reflect upon the influence that media has upon their lives and how media influences decision-making on a daily basis.
- Learn the definition of media literacy and practice "reading" the media.
- Learn about media advocacy and strategies to identify ways to utilize media to further their initiatives.
- Discuss traditional media and social media to better understand the breadth of media advocacy.