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Presented by the Community Health Training Institute
Wednesday, January 17
9:30 am - 11:00 am
Topics: Techniques and strategies for engaging with your local officials; effective means of communication
Description: To make a lasting impact, effective community health work is transitioning from a program approach to policy, systems, and environmental (PSE) change. Engaging a variety of people who can champion your work in places you may not be able to reach is an important strategy for implementing PSE change. This webinar will explore why it is important to engage elected officials in the community work you do, and different strategies for how to engage them. The presenter will provide a brief overview of the structure of local governments and strategies for preparing talking points that members of your coalition can use in phone calls, emails, or visits to elected officials. Examples from the field include smoke-free housing, healthy food access, and town planning for
the built environment.
Audience: Coalition leaders and partners; community health advocates working on municipal and state level to
create healthier communities.
- Define PSE change.
- Describe local PSE change examples.
- Identify key components and strategies to incorporate engaging elected officials in their scope of work
Trainer: DJ Wilson, Massachusetts Municipal Association
This training address the following MA DPH Coalition Criteria Addressed:
- Shared vision including a focus on reducing health disparities and promoting health equity
- Participation from key stakeholders (individuals and organizations that have a vested stake or interest in a
program or policy initiative, e.g. it will impact them directly)
- Effective utilization of data to inform goal and activity selection, implementation, and evaluation
- Consistency with MA DPH’s goals and priorities