A case statement is the backbone of your development materials and pitches. It can be a powerful and time-saving tool, whether you are going into a special campaign or planning your next six months of fundraising. This workshop is designed for fundraisers and organization leaders who need to write their first case, or who want to upgrade their current case statement.
The workshop will include:
Top 3 reasons you need a case statement, and how get the most use out of yours
Components of a case, and how to organize them into a compelling story
Writing exercises to help you convey, in strong, clear language, what makes your organization unique and why donors should give to you
Tips for making your case statement “donor centric”
Participants are invited to bring early or completed drafts of their case statements for feedback. They will leave with sample case statements and exercises to help them craft a full case statement with their development or leadership teams.
Jenni Haley is a development writer and consultant with over 15 years of nonprofit communications and fundraising experience. Residing in South Deerfield, MA, and serving clients across the state, Jenni specializes in appeal writing, grant writing, and communications. She is also the Annual Fund Officer for Greenfield Community College Foundation. She believes that good copy helps caring people understand and invest in your mission.