Posting for the People: How Your Organization Can Leverage Social Media
May 1 @ 10:00 am - 11:30 am
Topics: social media, content development, content planning.
Online via Zoom (1.5 hours)
FREE
Description: In this 1.5-hour training, participants will learn how to address marketing and communication needs with social media platforms. After reviewing the social media landscape, participants will learn skills, tools, and best practices to create and share social media. Our trainers will offer space for participants to ask questions and work through social media challenges.
Audience: Community coalitions and partners, public health professionals looking to build skills in social media.
Trainers: Erna Alfred Liousas and Christine Gordon-Davis, Health Resources in Action (HRiA)
Learning Objectives: Participants will be able to:
- Understand the basics of popular platforms (like LinkedIn and Instagram) and how people and organizations typically use them.
- Identify content creation and engagement strategies that connect with your audience and meet your goals.
- Learn about tools and best practices for efficient, effective content creation and distribution.
MA DPH Coalition Criteria Addressed:
- Shared vision including a focus on reducing health disparities and promoting health equity.
- Clearly established and endorsed communications structure and process.
- Participation from key stakeholders (individuals and organizations that have a vested stake or interest in a program or policy initiative, e.g., it will impact them directly).
