The series of three Webinars will provide a progressive look at the art of persuasion in a health conversation. As individuals, we form habits of communication and methods to attempt to influence others. The exploration will include examining beliefs and interpretations of information that impact how we communicate with our clients about their health. It becomes a challenge when evidence-based information is not convincing. This series will look at methods to navigate through emerging and competing influences that impact how patients send and receive information. By engaging others in meaningful conversations about their health we have a chance to influence.