You’ve probably heard the same advice dozens of times: be authentic. But can an authentic voice—one that’s distinctive, commands attention, and keeps the customer coming back—be cultivated? You bet!
In this workshop, we’ll explore the difference between style and voice, and exercises to help you develop a powerful, recognizable voice. We’ll also cover ways to highlight strengths and shore up weaknesses, best and worst times to self-edit, and insider tricks editors use to take a written work from good to great.
Robin Catalano believes in the power of storytelling to connect communities and cultures. She has crafted hundreds of website pages, brochures, catalogs, appeals, print and radio ads, and more. Visit her at robinwriter.com.