Topics: Online and offline community engagement, using social media as a tool for engagement
Description: In the face of this pandemic, communities are dealing with many challenges, including how to connect with each other while also keeping the community safe. How can we engage our members, stakeholders, and partners in creative ways that allow them to still feel connected to one another and the work? How can we shift our strategies so that we’re meeting the community where they’re at and continuing to put its needs at the forefront? This training will explore community engagement strategies in both online and offline spaces, from meeting platforms to phone trees and flyering. Moreover, the training will touch upon the types of engagement that are accessible for hard-to-reach communities, such as aging adults with limited technology and people whose first language is not English. Participants will also learn how to further their impact and coalition message by utilizing wide-reaching online spaces like Twitter and LinkedIn.
Audience: Coalition members and leaders looking for strategies to engage their communities and stakeholders.
Trainers: Jamiah Tappin and Kelly Danckert, Health Resources in Action
Learning Objectives: Participants will be able to:
1. Name online and offline engagement strategies
2. Identify how to use social media as a tool for engagement
3. Name ways in which they can re-frame their current engagement strategies to better meet the needs of the community in accessible ways.
MA DPH Coalition Criteria Addressed:
1. Shared vision including a focus on reducing health disparities and promoting health equity
2. Membership that is reflective of the community
3. Participation from key stakeholders (individuals and organizations that have a vested stake or interest in a program or policy initiative, e.g. it will impact them directly)