Often, smaller organizations don‚Äôt get around to major gift work. Appeals, events, and grants consume most of their time. But there is no better return-on-investment than the one that comes from major gift fundraising from individuals. Getting to know your donors is increasingly important now, when a larger and larger percentage of revenue is coming from fewer and fewer donors.
In this technique-oriented session, learn how to get going with major gifts:
Identify major gift donors and determine how much to ask for
Set-up the visit
Create a ‚ÄúDonor Engagement Tool‚Äù (coined by forimpact. org) that is visual and promotes conversation
Ask for the gift and respond to answers like, ‚ÄúLet me think about it.‚Äù
You‚Äôll have the key ingredients to launch a major gift program.
Our Speaker: Named among the top 25 fundraising consultants by Philanthropy Media in 2016, Diane Remin founded MajorDonors.com ten years ago to help small-to-mid-sized organizations boost their revenues, with an eye toward major gifts. The company creates Fundraising Roadmaps that uncover ‚Äúlow hanging fruit;‚Äù offers a unique performance-based major gift program; prepares organizations for capital campaigns; and emphasizes donor retention.
Diane is a top-rated workshop presenter who has taught groups ranging in size from 20 to 400 up and down the east coast.
An active solicitor herself, Diane has served on nonprofit boards for the past 15 years. Prior to founding MajorDonors.com, she was a Senior Associate at Biondolillo Associates, Inc., a marketing and development company that creates innovative, branded fundraising programs for nonprofit organizations.
Diane holds a B.A. from Carnegie-Mellon University, an M.A. Ed. from George Washington University and an M.B.A. from Boston University.
As she likes to say, ‚ÄúGiving is good for your health!‚Äù
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