Presented by Social Movement Technologies
Session II Topics: Introduction to Goals and Campaign Tagging in Google Analytics
This session will introduce you to two key techniques that will help you measure the effectiveness your online work.¬† Google Analytics works best when you set up ‚Äúgoals‚Äù to track when your website visitors join your list, take an online action, or make a donation.¬† Campaign tagging involves adding a little bit of information to each link you send out via email, social media and online ads.¬† These two techniques, when used together, allow you to track the results of your online outreach in great detail. You will understand what‚Äôs working and what‚Äôs not with your online outreach.
Eric Squair, Staff Partner, Social Movement Technologies. ¬†Helps progressive organizations make smarter decisions about their online work. One of his favorite ways to do this is by teaching people how to use the powerful website measurement tool Google Analytics. Has over a decade of experience working at nonprofits and with organizations such as Greenpeace, Amnesty International and several political campaigns.
Hannah Roditi, Executive Director, Social Movement Technologies.¬†Is a long-time union, community and faith-based organizer. She has designed and led social media training for groups from D.C. to Oakland as well as on-line trainings with up to 500 organizers, including in Spanish and bilingually for mixed language groups, works with unions and organizing groups across the country to help them ramp up with social media to build power and win campaigns. The use of new tech tools to strengthen on-the-ground organizing and ramp up pressure on targets is a passion of Hannah‚Äôs.