You‚Äôve probably heard the same advice dozens of times: be authentic. But can an authentic voice‚Äîone that‚Äôs distinctive, commands attention, and keeps the customer coming back‚Äîbe cultivated? You bet!
In this workshop, we‚Äôll explore the difference between style and voice, and exercises to help you develop a powerful, recognizable voice. We‚Äôll also cover ways to highlight strengths and shore up weaknesses, best and worst times to self-edit, and insider tricks editors use to take a written work from good to great.
Robin Catalano believes in the power of storytelling to connect communities and cultures. She has crafted hundreds of website pages, brochures, catalogs, appeals, print and radio ads, and more. Visit her at robinwriter.com.