Strategic Planning 101

This is a previous offering, for more information, please contact us!

Presented by the Community Health Training Institute

Audience: Health Departments, Hospitals, Human Service agencies, Community-based organizations, coalitions

Topics: Strategic planning

Description:There are current opportunities through the Affordable Care Act, IRS Guidelines, and public health accreditation that provide hospitals, health departments, and federally qualified health centers to conduct health improvement planning processes at the state, regional, and/or municipal level. Additionally, with limited resources – in terms of funding and time – and the need for data driven approaches and benchmarks to assess impact; agencies, organizations, and coalitions are utilizing strategic planning processes to fully engage board members, staff, and where appropriate community leaders to chart their future direction. These processes include visioning, mission statement development, data collection and analysis, identifying priorities, developing goals, strategies, measurable objectives, and defining outcomes and metrics to assess the impact of interventions that may improve population health. This workshop will provide participants with an overview of strategic planning approaches as well as provide participants with detailed information and resources to effectively carry out each step of an effective strategic planning process. This training will be interactive and provide participants with the opportunity to share “real world” examples/learning from the field.

Participants completing this training will be able to:

1. Understand how a strategic planning process can inform the future direction of your organization or coalition
2. Review types and variations of strategic planning processes
3. Develop an understanding of the elements of an effective strategic planning process
4. Discuss the relative benefits and potential pitfalls of strategic planning
5. Utilize various strategic planning tools through interactive exercises