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Webinar: Positive Deviance – Innovation from the Inside Out
January 15, 2014 @ 6:00 pm - 7:00 pm
ABOUT THIS FREE WEBINAR 
Many communities have solved public health and social problems with an asset-based positive deviance approach to social innovation. This webinar offers an introduction to Positive Deviance and how it could work in your community.
 LEARNING OBJECTIVES
• Understand the concept of Positive Deviance
• Describe requirements needed for using the Positive Deviance approach
• Ability to cite common pitfalls or roadblocks in applying the approach
WHAT IS POSITIVE DEVIANCE?
The Positive Deviance (PD) approach is an “inside out” strategy for behavior and social change that seeks existing local solutions instead of external best practices. In every community that faces a difficult problem, there are a few people or groups, called positive deviants, whose behaviors and practices enable them to find better solutions than peers, without using any additional resources. The approach enables a community or organization to discover these existing successful behaviors or strategies, develop activities for amplification, and measure the outcomes.
The PD approach has been used in 41 countries to address a range of complex public health issues. In the US, the PD approach has been used to reduce hospital acquired infections like MRSA, address social isolation among older adults, increase school performance among young males of color, and improve the quality of life of people with severe mental illness.
The Positive Deviance Initiative is a new program of Health Resources in Action
PRESENTERS:
Roger Swartz, Director
Positive Deviance Initiative/HRiA
Randa Wilkinson, MS, Training Director
Positive Deviance Initiative/HRiA
 