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Community Organizing 102: Building Powerful Campaigns

April 28, 2021 @ 1:00 pm - 3:30 pm

Instructors: Sarah Horsley and Melinda Vega

Dates: April 28th and May 5th, 9:00 AM – 11:30 AM EST

“Building Powerful Campaigns” is a hands-on 2 day workshop series on creating campaigns that both achieve wins and build the abilities of grassroots leaders. The training will delve into the many stages of campaigns, including research, education and mobilization, negotiation, protest/struggle, achieving win-wins, and celebration/follow up. Using interactive exercises and case studies, this workshop will offer concrete approaches and tools for power analysis, strategy design, managing coalitions, and messaging. Threaded throughout, we will emphasize the role of the organizer as coach, who supports community leaders to be the true drivers of campaigns. This training is intended for staff members and community leaders who have some experience in community engagement and organizing.

Proposed Outcomes:

Participants will gain a deeper understanding of:

  • developing power analysis and campaign strategy collaboratively with community leaders
  • how leadership development, organizing, advocacy, and coalition-building work together to build power in marginalized communities
  • case studies of grassroots organizing campaigns

Participants will gain hands-on skills and/or resources in:

  • specific mobilization, negotiation, messaging, and protest tactics that groups have used to achieve affordable housing, jobs, and other community demands
  • ways to support community leaders in building skills and confidence in areas such as advocacy with policymakers and speaking to the media

A Boston native, Sarah Horsley has supported community efforts for social and economic justice locally and nationally for over two decades. Sarah has mobilized community leaders to organize campaigns on reproductive justice, affordable housing, and tenants rights. She now offers training, coaching and consulting to Boston area organizers and nonprofits.

Through her volunteer work, Sarah stands in solidarity with low-income residents and residents of color who are fighting to remain in Boston. She was an Advisory Group member for the City of Boston’s Plan JP Rox process and serves on the board of the Boston Tenant Coalition and on the JP Neighborhood Council’s Housing & Development Committee.

Sarah also teaches in the sociology department at UMass Boston and is the proud parent of a first-grader in Boston Public Schools. She received a Masters in Public Policy from Harvard Kennedy School and a bachelor’s degree in Feminist Studies from Stanford University.

Melinda Vega is a 30-year old Latina and a lifelong resident of Chelsea MA. Melinda is a mother of two and the Community Engagement Coordinator at the Neighborhood of Affordable Housing (NOAH). She has served as an elected School Committee Member for the City of Chelsea and was recently elected as Chelsea City Councilor for District 2. Melinda has worked in multiple organizations where she has followed her passion for social and environmental justice, youth empowerment, and undoing racism. As the Community Engagement Coordinator at NOAH, she coordinates the Youth Organizers program, supporting young people to be change-makers in their community. She also works to empower East Boston community members by developing leadership skills and ensuring they are part of the decision-making process on issues affecting them, ultimately creating a better quality of life for themselves, their families, and the East Boston community as a whole.

Registration deadline: Tuesday, April 27, 2021

Registration fee: $125 Regular, $100 MACDC Member, $75 Student/Americorps/Intern



April 28, 2021
1:00 pm - 3:30 pm